Post by Deleted on Jun 5, 2004 11:22:49 GMT -5
MIAMI (Billboard) - McDonald's is partnering with Sony's Connect download service to offer free digital music to its patrons.
Through the international Big Mac Meal Tracks promotion, McDonald's customers who buy a Big Mac Extra Value Meal will receive an access code that allows one free song download from the Connect music store.
The promotion kicks off June 8 in the United States, Puerto Rico and Canada. It will run for six weeks.
The promotion launches in early July in the United Kingdom, France and Germany.
For Connect, the partnership means increased visibility and a way to draw traffic to its online store.
McDonald's sees the partnership as a customer service, according to Rick Marroquin, McDonald's USA director of marketing.
He says the restaurant hopes to give customers easy access to one of "their greatest passions": music.
Because the promotion will provide access to all kinds of music, the June 3 press conference in Los Angeles announcing the launch featured artists from many different genres. They included Justin Timberlake (news), Ashanti and Alejandro Fernandez (news).
Timberlake is a McDonald's spokesman. Fernandez is "someone who we are beginning a relationship with," Marroquin says.
McDonald's will advertise the Big Mac Meal Tracks promotion on Spanish-language TV and radio. The company also will feature bilingual points of purchase.
"We're going to do our best to communicate this to our Hispanic customers," Marroquin says.
The promotion will not be available in Latin America, where Connect is not in place. The Connect music store is accessible through connect.com, connect.com/canada or connect-europe.com.
The Big Mac Meal Tracks promotion is part of McDonald's worldwide "I'm Lovin' It" consumer campaign.
Reuters/Billboard
Through the international Big Mac Meal Tracks promotion, McDonald's customers who buy a Big Mac Extra Value Meal will receive an access code that allows one free song download from the Connect music store.
The promotion kicks off June 8 in the United States, Puerto Rico and Canada. It will run for six weeks.
The promotion launches in early July in the United Kingdom, France and Germany.
For Connect, the partnership means increased visibility and a way to draw traffic to its online store.
McDonald's sees the partnership as a customer service, according to Rick Marroquin, McDonald's USA director of marketing.
He says the restaurant hopes to give customers easy access to one of "their greatest passions": music.
Because the promotion will provide access to all kinds of music, the June 3 press conference in Los Angeles announcing the launch featured artists from many different genres. They included Justin Timberlake (news), Ashanti and Alejandro Fernandez (news).
Timberlake is a McDonald's spokesman. Fernandez is "someone who we are beginning a relationship with," Marroquin says.
McDonald's will advertise the Big Mac Meal Tracks promotion on Spanish-language TV and radio. The company also will feature bilingual points of purchase.
"We're going to do our best to communicate this to our Hispanic customers," Marroquin says.
The promotion will not be available in Latin America, where Connect is not in place. The Connect music store is accessible through connect.com, connect.com/canada or connect-europe.com.
The Big Mac Meal Tracks promotion is part of McDonald's worldwide "I'm Lovin' It" consumer campaign.
Reuters/Billboard