plannine
I said I’d be honest, I never said I’d be consistent - Grace Slick
Posts: 2,068
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Post by plannine on Jun 11, 2005 8:19:15 GMT -5
A interesing chart on format trends from Arbitron. You can adjust some of the parameters (region, top 50 market, dayparts, age groups). but is CHR dead. It's hanging on with less then 12% of the market for the last few years. What happened to the top format of the 50's 60's and 70's?. (80's & 90's AC has been king - even if chr/pop fans cringe at that thought, and no matter how many times chr/rhythm stations play the same songs ) We may all need to know spanish to listen to Top Pop radio, as it is the biggest growing market, (remember, radio lives on advertisers, and they want a growing 16-34 audience - and the latin music market will be the new target, replacing the urban market today) and thats where the effort is going to be by the major broadcasting and record companies.... anyway, the links: by format wargod.arbitron.com/scripts/ndb/fmttrends2.aspby audience/location wargod.arbitron.com/scripts/ndb/audience2.asp(if its been posted here before....oops i didnt see it)
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Post by scot on Jul 19, 2005 13:23:02 GMT -5
1) CHR/Pop is a 50 year old idea.
2) Much more format fragmentation now with Rhythmic CHR and Hot AC
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plannine
I said I’d be honest, I never said I’d be consistent - Grace Slick
Posts: 2,068
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Post by plannine on Jul 28, 2005 5:05:41 GMT -5
1) CHR/Pop is a 50 year old idea. "Popular" has been around since radio played music. (i'd go as far as to say since music was played to a audience). The name changes (and the focus marketing group/audience might change), but the concept is still what will people turn on your station to hear. Pleaseing advertisers has become what pop music has become - rather then a true picture of music. But even those formats are not (in most areas) dominating a market. 40 years ago, a (major) market would have Two Top 40 stations each with 15 to 20 percent of the market each. Now 8 percent gets you a top rating. When I was growing up Los Angeles stations KHJ had a 23, KRLA a 18. Now a 4.6 tops. A DJ could sneeze then and attract a 4.6.
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