Post by Drew on Jun 21, 2013 21:59:14 GMT -5
www.bizjournals.com/wichita/blog/socialmadness/2013/06/the-expanding-hashtag-will-you-use.html
The expanding #hashtag: Will you use it on Facebook, Google Plus?
I asked some local social media managers this week what they think about the fact that Facebook and Google Plus now recognize hashtags. A hashtag, a word or phrase preceded by a pound sign, became popular on Twitter as a way to indicate a tweet’s subject matter or context.
Here are some answers:
Courtney Krsnich and Brittany Burnett, NAI Martens: “#FinallyFacebook. Now we can search topics, subjects, events and more on Facebook, simply by searching with a hashtag.”
Jessica Powers, IFG Wichita: “It can be helpful when used to add meaning and help categorize posts, but #dont #hashtag #every #word!”
Mike Simmon, Grasshopper Mower: “Facebook has needed a good way to group conversations for users to easily find and follow what others are talking about. The hashtag on Facebook will definitely help with this. This should help us find the people talking about our brand and products more easily, and engage and connect with them in a more timely fashion, rather than waiting for them to find us. This will also help us keep tabs on what people are talking about within related industries and issues.”
Stacie Dauffenbach, Protection 1: “Throughout the past few years, hashtags have developed into a very robust way of researching and organizing topics. Recognizing the key words enhances the social media channel and allows a wider range of user sets to maximize the tool.”
Caleb Wilson, KWCH: “There’s often an audible groan around here when Facebook rolls out a new thing. However, I’m optimistic about Google Plus and Facebook’s foray into hashtags. Whether from a personal or business position, hashtags are a great way to branch out, find interesting people, and join new conversations.”
Troy Trussell, National Screening Bureau: “We will definitely use hashtags in the other outlets. Twitter has made the hashtag a staple in social media.”
Renee Higgins, Davis-Moore Auto Group: “Now that Facebook users will be able to click on the hashtagged words as a search term and view feeds of discussions relating to those topics, they will be useful to promote brand-linked content. The opportunity exists to promote a Facebook hashtag that followers can associate with our brand and services. I think it’s a great idea and we will certainly be looking to incorporate hashtags more frequently in our posts for greater exposure to information others might be searching for.”
Alex Wespi, Mel Hambelton Ford: “As a local business, we are thrilled to begin using hashtags to help advertise community events and selected social media campaigns.”
I asked some local social media managers this week what they think about the fact that Facebook and Google Plus now recognize hashtags. A hashtag, a word or phrase preceded by a pound sign, became popular on Twitter as a way to indicate a tweet’s subject matter or context.
Here are some answers:
Courtney Krsnich and Brittany Burnett, NAI Martens: “#FinallyFacebook. Now we can search topics, subjects, events and more on Facebook, simply by searching with a hashtag.”
Jessica Powers, IFG Wichita: “It can be helpful when used to add meaning and help categorize posts, but #dont #hashtag #every #word!”
Mike Simmon, Grasshopper Mower: “Facebook has needed a good way to group conversations for users to easily find and follow what others are talking about. The hashtag on Facebook will definitely help with this. This should help us find the people talking about our brand and products more easily, and engage and connect with them in a more timely fashion, rather than waiting for them to find us. This will also help us keep tabs on what people are talking about within related industries and issues.”
Stacie Dauffenbach, Protection 1: “Throughout the past few years, hashtags have developed into a very robust way of researching and organizing topics. Recognizing the key words enhances the social media channel and allows a wider range of user sets to maximize the tool.”
Caleb Wilson, KWCH: “There’s often an audible groan around here when Facebook rolls out a new thing. However, I’m optimistic about Google Plus and Facebook’s foray into hashtags. Whether from a personal or business position, hashtags are a great way to branch out, find interesting people, and join new conversations.”
Troy Trussell, National Screening Bureau: “We will definitely use hashtags in the other outlets. Twitter has made the hashtag a staple in social media.”
Renee Higgins, Davis-Moore Auto Group: “Now that Facebook users will be able to click on the hashtagged words as a search term and view feeds of discussions relating to those topics, they will be useful to promote brand-linked content. The opportunity exists to promote a Facebook hashtag that followers can associate with our brand and services. I think it’s a great idea and we will certainly be looking to incorporate hashtags more frequently in our posts for greater exposure to information others might be searching for.”
Alex Wespi, Mel Hambelton Ford: “As a local business, we are thrilled to begin using hashtags to help advertise community events and selected social media campaigns.”